Merel Nijland
Introduction
When things get worse economically, you may be quick to take it easy and wait to see what will happen. But actually, that's the time to invest in your company. Does that sound crazy? We don't think so and in this article, we'll explain why you should invest in your own company right now, during a crisis!
Invest in growing your own business
Even now, in the crisis we are currently in, it is wise to invest in the growth of your own company. It may not be possible to start growing immediately, but you can make preparations to grow at all. You are an entrepreneur, so you probably have plenty of ideas. Invest in these ideas, develop them, test them and find out which ideas produce the desired results. Does that require money? Then you can opt for a short-term business loan!
Are you working less because of the crisis? Invest in your own knowledge and that of your staff. This way, when the economy picks up again, you can all move forward. This is also the perfect time to work on your business strategy. What are you going to do differently, which processes can be optimized, etc. Investing therefore lies not only in new assets and new staff, but also in knowledge.
You may be thinking: 'I have no money to invest at the moment. ' No problem! One bridging loan can be the perfect solution for this. A bridging loan is ideal if you know that you have to invest money first before you can earn it back.
Investing in your customer satisfaction
Customer satisfaction is important to every company. In many cases, it determines the company's image. When things are not going well economically, we mainly want to stay afloat and sometimes lose sight of the customer and the image. But always remember that a happy customer is a returning customer. In addition, a satisfied customer tells potential new customers what they think of your services and/or products. This way of advertising is the most effective way, it takes little to no time and easily brings in new customers.
What will take you time is investing in a high level of customer satisfaction. You do this by improving your product and services, but also by surprising your customer and by occasionally going the extra mile. You can do this in various ways. Think of setting up a cool marketing campaign to surprise the customer or offering the current customer a competitive offer that connects them to your company more quickly and again. Make your customers your ambassadors!
A financial buffer can ensure that you have the space to surprise your customers and create a good campaign. One short-term business loan is certainly not a bad idea, for example, to hire a marketing agency.
Investing in higher productivity
The more productive you work, the faster you can grow with your own business. For growth, it is therefore important that all processes are set up as optimally as possible, that you have the right materials to do your work and that everyone works in the right position. Check out what you could improve in your company to work faster. Think of buying new laptops for staff, but also fully optimizing work processes.
Analyzing and optimizing work processes can be a time-consuming task and also quite difficult when you are in the middle of the organization. By hiring an external party that looks at your processes from a different point of view, you get new insights, optimization is faster and you can keep doing what you are good at! Of course, that costs money and maybe money that you don't have at the moment. By applying for a business loan, you create more financial space for business development and work processes can be optimized immediately.
Swishfund gives you the space to grow (and invest) in your own company!
As an entrepreneur, you have to switch quickly, especially in these economically difficult times! What is conceived today must be implemented tomorrow. Swishfund helps you achieve this by offering you a short-term (max. 24 months) business loan. We give you the financial space to grow.
Are you interested in taking out a business loan? Start your request now and invest in growth and development!